Search This Blog

Thursday 4 December 2008

BEER LAO - THE NATIONAL BREW

When a country does not produce much apart from rice,opium and graceful women, it yearns for some sort of identity. Having Earned the accolade of the most heavily bombed place on the face of the earth courtesy of uncle Sam, the country and population have always needed something more stable , a product that identifies the plight of the people and reaches further than the eye will ever see, straight to the heart of the nation . A product that can play with the big boys of the brewing world and rightly so. Without a doubt the boys at beer Lao who first initiated the idea of a national drink probably did not envision the success that this brew would achieve or the pride of place that the nation would hold there national brew. Established in 1971 with production starting in1973.Brasseries et glaci e res du Laos(BGL) was formed as a joint venture between a French investor and locals, following political change in 1975 the Laos government bought back all foreign shares and established a state enterprise which has grown considerably over the ensuing years. Joint ventures were undertaken at later stages of the companies growth, but 1993 saw two investors pull the plug, and a return to Laos government ownership in 2002, immediately Carlsberg Asia and a Thai company TCC a business partner of Carlsberg Asia bought 25% each leaving the Laos government with the remaining 50%.
Beer Laos is made with local jasmine rice that has been polished, with malt being imported from France
and Belgium which are used along side quality German hops and yeast. Luckily Beer Laos take quality control seriously and it shows in the final product, with regular tests from the HACCP(Hazard critical control point), and CILAS(Carlsberg inter laboratory analsysis). Thank god for those tests the finished product is far superior to the competition over the border, with a sensible strength beer coming home at 5%. The drink itself is clean tasting and does not feel syrupy and thick on the palate, a great beer.
Beer Lao original can be bought in 330ml bottles/cans and super size 640ml bottles which are unique to south east Asia these cost $1/70p for a small bottle and $1-40/92p for a large 640ml size, these prices are pretty standard for bars as well. Beer Lao also market a lite version at 2.9% alcohol, plus a Beer Lao dark at 6.5% both these come in a standard 330ml bottle. Draught beer called Bia Sot(fresh beer) can also be purchased in bars, plus there own brand of drinking water tiger head. If in Lao you could always try the local rice wines ,but believe me Beer Lao is easier on the head. If your not in South East Asia beer Lao can be purchased globally -You have no excuse to not try this excellent smooth brew. Beer Lao is available in Plymouth, England from Moor&More Beer down at Frankfort gate- no 11. http://www.moorandmorebeer.co.uk/, retailing around £1.70 a bottle(330ml).

Beer Lao websites;

ENJOY ALCOHOL SENSIBLY - TRY NOT TO SPILL ANY!




No comments:

About Me

My photo
I seem to be a jack of all trades and a master of none!